Market Position High potential for cross-sell across motor vehicles, outdoor and marine products given Yamaha’s broad distribution of motorcycles, scooters, ATVs/SSVs, outboards, watercraft, boats and accessories across Australia and New Zealand. Leverage dealer network to expand finance and insurance offerings.

Financing Opportunity Existing consumer and wholesale finance and insurance services present a ready channel to upsell protection plans, extended warranties, and bundled financing for new vehicle lines and accessories through Yamaha’s extensive dealer network.

New Product Pull Recent launches and upcoming 2027 MX and XC off-road motorcycles indicate opportunities for dealership promotions, test-drive events, and targeted campaigns to capture excitement around high-performance models and related gear.

Brand Engagement Award-winning marketing campaigns (United by Yamaha, Telly Awards) and event activations (YamaFest, track days) create avenues to collaborate on experiential marketing, sponsorships, and dealer local events to drive lead generation.

Sustainability & Lifestyle Kando-driven positioning emphasizes delivering joy and mobility; align product bundles with outdoor lifestyles, watercraft and snowfield activities, and eco-friendly accessories to attract lifestyle-focused buyers and repeat customers.