Strong Security Partnership Yardstick Technologies recently partnered with Arctic Wolf to enhance its security offerings, indicating a strategic focus on cybersecurity. This presents sales opportunities for cybersecurity solutions and related managed security services to their existing clients.

Growing Mid-Market Focus With revenue estimates between 10 million and 25 million and a sizable staff of up to 200 employees, Yardstick serves mid-sized companies that require reliable IT management. This suggests potential for expanding cloud security, infrastructure, and compliance solutions tailored for growing organizations.

Client-Centric Approach Yardstick emphasizes live support and quick response times, highlighting their focus on customer experience. There are opportunities to introduce innovative helpdesk tools, AI-driven support solutions, and enhanced remote monitoring services to further improve client satisfaction.

Technology Stack Utilization The company's use of various modern tools like HubSpot and Google APIs indicates openness to adopting new tech. This environment provides opportunities to offer advanced analytics, automation, and integration solutions to streamline their operations and service delivery.

Industry Engagement Yardstick operates within a competitive IT services space alongside companies with varied sizes and specializations, including firms like Mobilize and Thinkific. Sales efforts could focus on bundled managed IT and security services tailored to companies in related sectors seeking reliable, personable support.