Security partnership Yardstick Technologies has partnered with Arctic Wolf to bolster security operations, signaling a capability and appetite for managed security services. This presents an opportunity to cross-sell enhanced cybersecurity managed services, SOC help, and threat monitoring to current clients and prospects seeking stronger cyber resilience.

SMB to mid-market focus With 51-200 employees and a model centered on assisting organizations with limited internal IT resources, Yardstick targets small to mid-sized businesses that may be underserved by larger MSPs. This suggests a sales path for scalable IT management, cloud adoption support, and help desk outsourcing for growing clients.

Operate locally Headquartered in Edmonton, Yardstick serves regional clients in Canada, indicating opportunities to upsell to nearby businesses seeking local support, faster response times, and region-specific compliance guidance, as well as potential referrals in the Western Canada market.

Proven service ethos The focus on live answer, immediate help, and empathetic customer experiences highlights an appealing value proposition for organizations frustrated with slow IT support. Use this to position premium help-desk SLAs and round-the-clock support packages to prospects prioritizing user satisfaction.

Growth and financing signals Revenue in the multimillion-dollar range demonstrates financial viability and capacity for expanded service lines. This supports conversations around bundled offerings (IT management, security, compliance), scalable pricing, and potential partnerships or channel opportunities to accelerate growth.