North America expansion Motoman is actively expanding its U.S. manufacturing footprint with a new state-of-the-art robotics facility in Franklin, Wisconsin, and a $180M investment announced in 2026, signaling strong demand and potential for local automation projects and service contracts.

Warehouse automation growth Launched robotic warehouse solutions in North America in 2026, leveraging European deployments as a foundation, creating opportunities for WMS integrations, material handling optimization, and AI-enabled picking and packing solutions.

Strategic partnerships Partnership with Novarc Technologies to integrate NovAI autonomy with Motoman six-axis robots enhances welding automation capabilities, suggesting cross-sell potential into high-throughput welding cells and AI-driven process optimization.

Industry breadth & ROI With a broad product line of over 150 robot models across arc welding, coating, dispensing, material handling, packaging, and more, and a global portfolio backed by Yaskawa Electric, there are numerous cross-industry use cases and ROI-driven sales conversations for both existing and new buyers.

Competitive positioning As a major global automation supplier competing with ABB, FANUC, and others, Motoman can leverage its large installed base, World pre-engineered cells, and North American manufacturing investments to justify modernization contracts, retrofit programs, and long-term service agreements.