Insights

Omni channel YAYA operates across multiple sales points with a global footprint (2700+ selling points, 2500+ worldwide). This suggests opportunity for partnerships in wholesale, distributor networks, and cross-border collaborations to expand reach.

Mid-market focus Revenue is in the range of 100M-250M with 501-1000 employees, indicating a sizable mid-market brand with potential for scalable B2B deals, co-branded collections, and private label opportunities with retailers.

Digital stack Adopted tech including Shopify, WordPress, and various payment solutions points to a strong e-commerce foundation. Potential upsell of integrated retail tech, marketing automation, and analytics partnerships to optimize online and in-store experiences.

Sustainability angles Brand emphasizes comfort, feminine styling, and seasonal longevity, which can align with sustainability storytelling and eco-conscious material partnerships, encouraging collaborations on true lifecycle and responsible sourcing programs.

Global expansion Active stores in multiple European markets plus Ireland indicate readiness for further regional growth; sales development can target franchising, joint ventures, or regional wholesale deals to accelerate expansion into new countries.

Similar companies to YAYA

YAYA Tech Stack

YAYA uses 8 technology products and services including Microsoft Advertising, WordPress, Cookiebot, and more. Explore YAYA's tech stack below.

YAYA's Email Address Formats

YAYA uses at least 4 email formats:
YAYA Email FormatsExamplePercentage
First@yaya.nlJohn@yaya.nl
82%
First.Last@yaya.nlJohn.Doe@yaya.nl
14%
F.Last@yaya.nlJ.Doe@yaya.nl
3%
Last@yaya.nlDoe@yaya.nl
1%

Frequently Asked Questions

What is YAYA's official website and social media links?

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YAYA's official website is yaya.nl and has social profiles on LinkedIn.

How much revenue does YAYA generate?

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As of August 2026, YAYA's annual revenue is estimated to be $100M - $250M.

What is YAYA's SIC code and NAICS code?

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YAYA's SIC code is 5961 - Catalog and Mail-Order Houses and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does YAYA have currently?

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As of August 2026, YAYA has approximately 584 employees across 6 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer At Yaya The Sheep: C. C., Chief Technology Officer: M. D. and Head Of Design: V. L. Explore YAYA's employee directory with LeadIQ.

What industry does YAYA belong to?

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YAYA operates in the Retail Apparel and Fashion industry.

What technology does YAYA use?

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YAYA's tech stack includes Microsoft Advertising, WordPress, Cookiebot, Shopify, Apple Pay, Google Pay, PayPal and Adobe Creative Suite.

What is YAYA's email format?

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YAYA's email format typically follows the pattern of First@yaya.nl. Find more YAYA email formats with LeadIQ.

When was YAYA founded?

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YAYA was founded in 1992.
YAYA logo

YAYA

Retail Apparel and FashionNorth Holland, Netherlands501-1000 Employees

YAYA is a Netherlands-based lifestyle brand in the retail apparel and fashion sector. It develops comfortable, feminine collections intended for easy styling across seasons, using soft fabrics and muted colors with a subtle edge. The brand's products are available at more than 2,700 selling points worldwide, and it operates concept stores in the Netherlands, Belgium, Germany, France, Poland, and Ireland. The company is headquartered in a village near Amsterdam in North Holland.
It targets fashion-minded customers seeking versatile pieces that blend everyday practicality with a touch of character, addressing the need for clothing that is easy to style yet expressive. As a mid-sized retailer in the apparel and fashion industry, YAYA maintains its operations from the Netherlands with a European footprint, underscoring a broad regional reach.

Section iconCompany Overview

Website
yaya.nl
SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1992
Employees
501-1000

Section iconFunding & Financials

  • $100M - $250M

    YAYA's revenue is estimated to be in the range of $100M - $250M

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