Yellowberry

Retail Apparel and FashionWyoming, United States2-10 Employees

Yellowberry is a small retail apparel company based in Wilson, Wyoming. It designs bras for tween girls aged 9 to 14, with a focus on age-appropriate fit. The company's stated aim is to empower young customers and cultivate self-confidence within its community. Operating in the retail apparel and fashion sector, Yellowberry positions itself around intimate apparel for early adolescents. The target market comprises tween girls and their guardians seeking age-appropriate undergarments. One notable development in the company’s history is a 2015 collaboration with Aerie to launch a limited-edition collection, reflecting engagement with established brands in its niche.

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