Yeti Data Employee Directory

Advertising ServicesCalifornia, United States2-10 Employees

Yeti Data is an advertising services company based in Palo Alto, California. It provides a cloud-based private data exchange that helps marketers manage, transform, and analyze customer data drawn from multiple sources such as CRM systems, advertising platforms, third parties, and social media, while overseeing use rights and privacy rules. The aim is to create a holistic, individualized view of customers to understand motivations, design loyalty programs, and manage multi-channel experiences. The business targets marketers seeking to unify disparate data and derive actionable insights about customer behavior and personas. Founded in a context where integrating diverse data sources is critical for personalized marketing, Yeti Data positions itself within the data management and analytics segment of the advertising services industry.

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