Insights

Acquisition history YourGrocer was acquired by Rewardle Holdings Limited in 2023, indicating potential for strategic partnerships, channel alignment, and access to Rewardle's networks and resources for cross-sell opportunities.

Operational downsizing Reports of closing offices in Australia and New Zealand in late 2022 suggest a shift in operations or focus. This may indicate an openness to outsourcing, third-party fulfilment, or partnerships to maintain service levels with reduced internal overhead.

Marketplace reach Strong value prop of delivering from 50+ local markets and multiple categories in a single order points to opportunities with local suppliers, grocers, and specialty food producers for co-marketing, upsell, and loyalty initiatives.

Tech stack Utilizes Shopify, Stripe, Intercom, Hotjar, Segment, and New Relic, signaling readiness for scalable e-commerce experiences, customer messaging, analytics-driven sales plays, and potentially API-based partnerships.

Revenue potential Current revenue range and a lean team suggest scalable growth opportunities via expanded markets, new supplier onboarding, and performance-based partnerships to accelerate top-line while managing costs.

Similar companies to YourGrocer

YourGrocer Tech Stack

YourGrocer uses 8 technology products and services including Hotjar, Segment, Shopify, and more. Explore YourGrocer's tech stack below.

YourGrocer's Email Address Formats

YourGrocer uses at least 2 email formats:
YourGrocer Email FormatsExamplePercentage
First@yourgrocer.com.auJohn@yourgrocer.com.au
88%
First.Last@yourgrocer.com.auJohn.Doe@yourgrocer.com.au
12%

Frequently Asked Questions

What is YourGrocer's official website and social media links?

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YourGrocer's official website is yourgrocer.com.au and has social profiles on LinkedIn and Crunchbase.

How much revenue does YourGrocer generate?

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As of October 2026, YourGrocer's annual revenue is estimated to be $1M - $10M.

What is YourGrocer's SIC code and NAICS code?

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YourGrocer's SIC code is 5141 - Groceries, General Line and NAICS code is 81 - Other Services (except Public Administration).

How many employees does YourGrocer have currently?

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As of October 2026, YourGrocer has approximately 10 employees across 2 continents, including Oceania and North America. Key team members include Co-founder; Chief Operations Officer: N. R., Franchisee Owner: K. W. and Customer Happiness Manager: T. K. Explore YourGrocer's employee directory with LeadIQ.

What industry does YourGrocer belong to?

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YourGrocer operates in the Consumer Services industry.

What technology does YourGrocer use?

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YourGrocer's tech stack includes Hotjar, Segment, Shopify, Google Workspace, Intercom, Stripe, Heroku and New Relic.

What is YourGrocer's email format?

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YourGrocer's email format typically follows the pattern of First@yourgrocer.com.au. Find more YourGrocer email formats with LeadIQ.

How much funding has YourGrocer raised to date?

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As of October 2026, YourGrocer has raised $2.4M in funding. The last funding round occurred on Oct 01, 2016 for $1.3M.

When was YourGrocer founded?

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YourGrocer was founded in 2013.
YourGrocer logo

YourGrocer

Consumer ServicesVictoria, Australia2-10 Employees

YourGrocer is a consumer services company based in Melbourne, Victoria, that enables busy shoppers to buy groceries from a network of local and independent shops. The platform aggregates products from markets, greengrocers, butchers, fishmongers, bakeries, delis, farmers and more, letting customers place a single order from multiple vendors. Free delivery is offered from more than 50 partner shops across Melbourne and the Mornington Peninsula, with next-day delivery available.

The service targets urban consumers seeking convenient access to fresh produce without visiting multiple stores. In April 2023, Rewardle Holdings Limited announced its acquisition of YourGrocer, marking a notable corporate development for the company based in Melbourne.

Section iconCompany Overview

SIC Code
5141 - Groceries, General Line
NAICS Code
81 - Other Services (except Public Administration)
Founded
2013
Employees
2-10

Section iconFunding & Financials

  • $2.4M

    YourGrocer has raised a total of $2.4M of funding over 3 rounds. Their latest funding round was raised on Oct 01, 2016 in the amount of $1.3M as a Venture Round.

  • $1M - $10M

    YourGrocer's revenue is estimated to be in the range of $1M - $10M

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