Insights

Acquisition leverage YourGrocer was acquired by Rewardle Holdings in 2023, signaling potential integration opportunities with Rewardle’s network and cross-sell of services to reward program partners, merchants, and logistics channels.

Market exit signals Public news indicates prior consolidation and a shift away from operations in Australia and Oceania as of late 2022, suggesting potential revisit of regional expansion or partnership approaches in similar markets.

Merchant network value The platform aggregates multiple local markets and specialty shops (greengrocers, butchers, fishmongers, bakeries, delis, farmers) for next-day delivery, presenting a target for B2B collaborations with independent grocers seeking digital ordering and delivery enablement.

Tech-backed efficiency Utilizes a lightweight tech stack (CDNs, routing, front-end frameworks) that can be leveraged to propose low-friction integrations, white-label solutions, or co-branded delivery experiments for regional grocers and producer networks.

Revenue and partnerships With demonstrated revenue and a history of partnerships (e.g., Queen Victoria Market), there is an opportunity to pursue merchant onboarding, loyalty program co-creation, and strategic partnerships to drive volume and improve delivery coverage in targeted districts.

Similar companies to YourGrocer

YourGrocer Tech Stack

YourGrocer uses 8 technology products and services including Hotjar, Segment, Shopify, and more. Explore YourGrocer's tech stack below.

YourGrocer's Email Address Formats

YourGrocer uses at least 2 email formats:
YourGrocer Email FormatsExamplePercentage
First@yourgrocer.com.auJohn@yourgrocer.com.au
88%
First.Last@yourgrocer.com.auJohn.Doe@yourgrocer.com.au
12%

Frequently Asked Questions

What is YourGrocer's official website and social media links?

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YourGrocer's official website is yourgrocer.com.au and has social profiles on LinkedIn and Crunchbase.

How much revenue does YourGrocer generate?

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As of August 2026, YourGrocer's annual revenue is estimated to be $1M - $10M.

What is YourGrocer's SIC code and NAICS code?

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YourGrocer's SIC code is 5141 - Groceries, General Line and NAICS code is 81 - Other Services (except Public Administration).

How many employees does YourGrocer have currently?

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As of August 2026, YourGrocer has approximately 10 employees across 1 continents, including Oceania. Key team members include Co-founder; Chief Operations Officer: N. R., Franchisee Owner: K. W. and Customer Happiness Manager: T. K. Explore YourGrocer's employee directory with LeadIQ.

What industry does YourGrocer belong to?

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YourGrocer operates in the Consumer Services industry.

What technology does YourGrocer use?

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YourGrocer's tech stack includes Hotjar, Segment, Shopify, Google Workspace, Intercom, Stripe, Heroku and New Relic.

What is YourGrocer's email format?

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YourGrocer's email format typically follows the pattern of First@yourgrocer.com.au. Find more YourGrocer email formats with LeadIQ.

How much funding has YourGrocer raised to date?

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As of August 2026, YourGrocer has raised $2.4M in funding. The last funding round occurred on Oct 01, 2016 for $1.3M.

When was YourGrocer founded?

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YourGrocer was founded in 2013.
YourGrocer logo

YourGrocer

Consumer ServicesVictoria, Australia2-10 Employees

YourGrocer is a consumer services company based in Melbourne, Victoria, that enables busy shoppers to buy groceries from a network of local and independent shops. The platform aggregates products from markets, greengrocers, butchers, fishmongers, bakeries, delis, farmers and more, letting customers place a single order from multiple vendors. Free delivery is offered from more than 50 partner shops across Melbourne and the Mornington Peninsula, with next-day delivery available.

The service targets urban consumers seeking convenient access to fresh produce without visiting multiple stores. In April 2023, Rewardle Holdings Limited announced its acquisition of YourGrocer, marking a notable corporate development for the company based in Melbourne.

Section iconCompany Overview

SIC Code
5141 - Groceries, General Line
NAICS Code
81 - Other Services (except Public Administration)
Founded
2013
Employees
2-10

Section iconFunding & Financials

  • $2.4M

    YourGrocer has raised a total of $2.4M of funding over 3 rounds. Their latest funding round was raised on Oct 01, 2016 in the amount of $1.3M as a Venture Round.

  • $1M - $10M

    YourGrocer's revenue is estimated to be in the range of $1M - $10M

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