YPulse Employee Directory
Market ResearchNew York, United States11-50 Employees
YPulse is a market research firm based in New York that focuses on youth culture and consumer behavior among people roughly aged 13 to 39. It analyzes the drivers behind trends and provides guidance on how brands can respond, drawing on its research with young consumers. The company organizes its offerings into four core formats: daily articles, weekly behavioral reports, monthly trend reports, and data products that let clients explore brand performance across more than 400 brands with demographic filters. Its clients are brands seeking to understand Gen Z and Millennials—their purchasing, viewing, and views on marketing and technology—to monitor and improve performance among young audiences. The products translate data into quick-read insights and actionable takeaways that can inform marketing and product decisions. YPulse operates as a small-to-mid-sized firm in New York, and in 2025 expanded its offerings with the launch of a Tweens insights subscription.
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