Wedding Market Expansion Partnering with White One and Pronovias Group for wedding dress collections opens up new sales opportunities in the bridal market, especially appealing to millennials.

Celebrity Endorsement Hiring celebrities like Kate Upton for lookbooks creates buzz and potential sales by leveraging their influence and reach in the fashion industry.

Brand Collaboration Impact Collaborations with brands like Delta, Betty Boop, and Pantone showcase versatility and reach, attracting new customers seeking unique and trendy collections.

Recent Acquisition Impact Being acquired by Centric Brands presents opportunities for enhanced visibility, distribution channels, and resources to drive sales growth and brand recognition.

High-End Market Positioning Positioning the Zac Posen brand with a strong emphasis on quality, femininity, and sophisticated style appeals to customers seeking luxury fashion, creating potential sales in the high-end market.