Celebrity collaborations Zac Posen has a history of successful collaborations with high-profile personalities like Kate Upton and brands like Betty Boop. Leveraging this experience, targeting similar partnerships with celebrities or influencers can drive brand visibility and attract new customers.

Wedding dress collection Zac Posen's partnership with Pronovias Group for a bridal collection under White One offers a niche market opportunity. Expanding on this collaboration and focusing on wedding dress collections can tap into a lucrative segment of the fashion industry.

Partnerships with airlines The collaboration with Delta Air Lines for uniform designs presents a unique avenue for sales. Exploring partnerships with other airlines for uniform designs or exclusive collections can open up a new revenue stream and enhance brand recognition.

Brand extension through accessories Entering into accessory lines such as jewelry, handbags, or footwear can be a strategic move for Zac Posen. Capitalizing on the success of the main apparel line, introducing complementary accessories can upsell to existing customers and attract a wider demographic.

Sustainable fashion focus Given the current trend towards sustainability in fashion, incorporating eco-friendly practices in production and promoting a sustainable image can differentiate Zac Posen. Emphasizing environmental responsibility can resonate with eco-conscious consumers and lead to increased sales.