Strategic Growth Cross-sell opportunities arise from Zamboni's acquisition of Jet Ice and the new ZX5 lineup, enabling bundled ice resurfacing equipment, accessories, and services to a broader base of arenas, academies, and civic facilities while building on existing customer relationships.

Public Sector Focus Leveraging proven success with civic venues such as the Decatur Civic Center, pursue multi-site procurement programs and long term maintenance contracts with municipal arenas, universities, and professional rinks worldwide.

Electrification Opportunity Capitalize on momentum around electrification by offering electric or hybrid resurfacers, retrofits, and energy efficiency upgrades to rinks aiming to reduce operating costs and meet sustainability goals, complemented by related accessories.

Premium Fleet Advantage Position ZX5 and premium Zamboni fleets as high performance investments with robust service, warranties, and modernization packages to attract professional and large scale facilities seeking reliability and top tier performance.

Digital Marketing Partnerships Use existing tech stack and partnerships with sports organizations to drive lead generation through digital channels and trade shows, leveraging email automations, content marketing, and alliance programs to fuel sales pipelines.