Accessible QR opportunity Zappar has strong traction in accessibility-focused QR code solutions through Zapvision, collaborating with brands like Twinings and RNIB. Sales teams can target consumer-packaged goods and apparel manufacturers seeking to enhance accessibility and inclusivity, offering scalable QR-based product information experiences.

Retail and in-store Awards and case highlights around in-store experience innovation (Gotu) indicate a proven value proposition for retailers aiming to improve navigation and shopper engagement. Target retailers and DOOH networks seeking to differentiate storefront experiences with AR/VR guided navigation and WebXR enabled campaigns.

Brand / packaging interoperability Partnerships with major consumer brands (Nestle, Unilever, PepsiCo, Mondelez) show Zappar’s relevance for packaging, packaging AR campaigns, and cross-brand campaigns. Prospects in beauty, food and beverages, and consumer goods can leverage Zappar’s XR and QR capabilities for interactive packaging, product storytelling, and loyalty experiences.

Mixed reality platform Zapworks and Zapbox position Zappar as a full-stack XR provider across AR, VR and WebXR, with affordable hardware. Enterprise buyers exploring scalable immersive experiences across web and devices can be offered end-to-end solutions from development to deployment and analytics.

Strategic partnerships Active collaboration with technology, accessibility and retail players (RNIB, Loftware, Trimco) signals opportunities to co-sell integrated solutions for accessible labeling, track-and-trace, and omni-channel campaigns. Target distributors, system integrators, and packaging suppliers to expand reach.