Strategic Industry Focus Zebra Technologies operates across a diverse range of industries including retail, manufacturing, logistics, healthcare, and transportation, presenting multiple verticals where tailored automation and connectivity solutions can drive efficiency.

Partnership Expansion Recent collaborations with Salesforce, Polytag, and Tulip indicate Zebra’s commitment to integrating hardware with cloud and software partners, creating opportunities to offer comprehensive IoT and automation solutions.

Innovation Leadership The company's launch of a joint Retail Cloud POS on Android and integration of enterprise-grade hardware with innovative cloud platforms showcase their focus on next-generation retail and workflow automation solutions that appeal to digitally transforming businesses.

Revenue and Scale With revenues between $1 billion and $10 billion and over 10,000 employees, Zebra is a substantial player seeking scalable, enterprise-class solutions, ideal for vendors providing advanced hardware, cloud services, or integrated automation systems.

Market Opportunities Zebra’s active engagement in events like Dreamforce 2025 and partnerships in supply chain and manufacturing sectors indicate ongoing growth initiatives, creating opportunities for vendors to introduce innovative IoT, automation, and hardware solutions aligned with their expanding digital ecosystem.