Zenzi Values-Driven Audiences Email Format
Market ResearchTexas, United States11-50 Employees
Zenzi Values-Driven Audiences is a market research firm based in Dallas, Texas. Its approach draws on behavioral science and more than ten years of consumer values research to identify core motivators behind consumer decisions. The company offers predefined audience segments—more than forty in total—organized by values type and life stage. These segments support targeting strategies that reflect the underlying drivers of behavior. It enables marketers to translate values insights into activation, with the capability to activate data in the LiveRamp Data Marketplace. In 2022, Zenzi Communications was acquired by Aletheia Marketing & Media, expanding its tech-targeting capabilities.