Partnership Opportunities Zep has active and expanding sponsorships and collaborations in motorsports and with professional teams (JGR partnership, FRM), presenting avenues for co-marketing, sponsor-driven product trials, and fleet/garage solutions aligned with high-visibility brands.

Expanded Home Care Recent launch of Zep Freshen expands into home odor-elimination products, signaling a potential cross-sell path from professional maintenance customers to residential or hybrid B2C channels through bundled solutions or consumer-facing marketing programs.

Industrial Lifecycle With a focus on maintenance, cleaning time reduction, and labor savings, target mid-market manufacturers and JANSAN across facilities that require reliable sanitization and corrosion control, offering integrated chemical and equipment solutions.

Sustainability Edge The range of green products for industrial and JANSAN segments can be leveraged to win bids that require environmental compliance and sustainability credentials, differentiating Zep in competitive procurement processes.

Technology & Ops Existing tech stack including SAP ECC and ERP, Omnisend, and e-commerce capabilities indicate capability for account-based marketing, large-scale renewals, and efficient order management; upsell maintenance, refills, and managed services through digital channels.