Policy Influence Target government and international development agencies in Africa and DC networks with Zerihun Associates' strength in evidence-based policy making, survey design, data analysis, and dissemination to expand consulting opportunities in public sector programs.

Data Excellence Position the firm as a center of excellence for high quality data and sustainable methodologies, offering end-to-end research services from sampling and fieldwork to analysis and reporting to attract organizations seeking rigorous impact evaluation.

Partnership Leverage Leverage past collaboration with Ideas42 and MSIE to pursue joint ventures on behavioral science, immunization, and development projects, illustrating a proven model for private, public, and civil society clients.

Regional Expansion Capitalize on Africa-focused mission and DC presence to pursue international donor funded projects, capacity building programs, and multi-country studies that align with development agendas and funding cycles.

SME Fit Highlight scalable engagement with mid-sized to large organizations seeking policy advice and evaluation services, presenting Zerihun Associates as a cost-effective partner relative to larger global consultancies with similar capabilities.