Policy Influence Target government and international development agencies with Zerihun Associates as a premier partner for evidence-based policy making in Africa, emphasizing their track record in survey design, data analysis, and dissemination to support program design and impact evaluation.

Development Partnerships Leverage existing relationships with private, public, and civil society actors to cross-sell monitoring, evaluation, and data collection services for large development projects, leveraging their collaboration experience with ideas42 and MSIE to bolster behavioral insights.

Africa Focus Highlight their regional focus and long-term presence in Africa to win opportunities in vulnerability assessments, program design, and policy reform initiatives that require local relevance, trusted partners, and rigorous data capabilities.

Evidence Labs Promote end-to-end data services from sampling and fieldwork to analysis and dissemination as a differentiator for clients needing rigorous impact evaluation, cost-effective data workflows, and credible reporting to funders.

Financial Scale Position as a mid-sized, fast-moving consulting partner with substantial revenue backing to pursue larger engagements, while offering flexible engagement models and competitive pricing for both international and African clients.