What is ZeroSum's NAICS code?

ZeroSum's NAICS code is 541613 (Marketing Consulting Services).

Insights

Strategic Brand Lift Rebranding from ZeroSum to Catalyst IQ presents an opportunity to position a refreshed identity and expanded product suite, signaling growth and new sales messaging to enterprise clients seeking AI-driven revenue optimization.

AI Driven Offer MarketAI combined with AI and human IQ highlights a product-led upsell path for mid-market to enterprise advertisers seeking real-time insights and data-driven decision support to accelerate sales cycles.

NADA Adoption Presence at NADA with SEO, AEO and GEO solutions targets automotive dealers and related verticals, suggesting expansion into automotive aftersales, service networks, and e-commerce integrations.

Leadership Growth Recent SVP of Tier 3 Sales appointment indicates emphasis on scaling complex enterprise deals; leverage this to target higher-value contracts, channel partnerships, and inbound-to-outbound sales motions.

Tech Stack Fit Existing integrations with AdRoll, Shopify, WooCommerce, Squarespace, Pardot, and analytics tools create cross-sell opportunities to current customers of advertising tech, e-commerce platforms, and marketing automation.

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ZeroSum Tech Stack

ZeroSum uses 8 technology products and services including AdRoll, Hotjar, Snowplow, and more. Explore ZeroSum's tech stack below.

AdRoll
Advertising
Hotjar
Analytics
Snowplow
Analytics
Squarespace
Content Management System
Shopify
E-commerce
Squarespace Commerce
E-commerce
WooCommerce
E-commerce
Pardot
Marketing

Media & News

ZeroSum's Email Address Formats

ZeroSum uses at least 5 email formats:

ZeroSum Email Formats	Example	Percentage
FLast@zerosum.ai	JDoe@zerosum.ai	89%
First.Last@zerosum.ai	John.Doe@zerosum.ai	9%
Last_First@zerosum.ai	Doe_John@zerosum.ai	1%
Last@zerosum.ai	Doe@zerosum.ai	1%
FLast@catalystiq.com	JDoe@catalystiq.com	100%

Frequently Asked Questions

What is ZeroSum's official website and social media links?

ZeroSum's official website is catalystiq.com and has social profiles on LinkedIn.

How much revenue does ZeroSum generate?

As of September 2026, ZeroSum's annual revenue is estimated to be $10M - $25M.

What is ZeroSum's SIC code and NAICS code?

ZeroSum's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does ZeroSum have currently?

As of September 2026, ZeroSum has approximately 21 employees across 2 continents, including North America and Asia. Key team members include Small Business Owner: M. W., Senior Director, Product Development: A. Z. and Local Sales Director: D. K. Explore ZeroSum's employee directory with LeadIQ.

What industry does ZeroSum belong to?

ZeroSum operates in the Advertising Services industry.

What technology does ZeroSum use?

ZeroSum's tech stack includes AdRoll, Hotjar, Snowplow, Squarespace, Shopify, Squarespace Commerce, WooCommerce and Pardot.

What is ZeroSum's email format?

ZeroSum's email format typically follows the pattern of FLast@zerosum.ai. Find more ZeroSum email formats with LeadIQ.

ZeroSum

Q: What is ZeroSum's official website and social media links?

ZeroSum's official website is catalystiq.com. ZeroSum has social profiles on LinkedIn.

Q: How many employees does ZeroSum have currently?

ZeroSum has approximately 21 employees.

Q: What technology does ZeroSum use?

ZeroSum's tech stack includes Google Cloud, Font Awesome, ZoomInfo, imagesLoaded, LinkedIn Profile Widget.

Advertising ServicesMichigan, United States11-50 Employees

ZeroSum, now Catalyst IQ, operates in the advertising services field and is based in Grand Rapids, Michigan. The company describes its mission as accelerating sales by delivering real-time insights and the intelligence to act on them through an integrated platform called MarketAI. MarketAI blends AI-driven analysis with human judgment to support confident, data-driven decision-making that advances business performance. The organization is a smaller to mid-sized team within the industry. Its customers are businesses seeking to improve revenue through data-informed marketing and sales strategies. In February 2026 Catalyst IQ launched capabilities for AI-driven search results, including SEO, AEO, and GEO, announced at the NADA convention.