Niche Market Focus ZeroTek specializes in providing IAM management solutions tailored for MSPs, creating a targeted opportunity to engage with MSPs seeking to streamline their Okta deployment and management processes.

Scalability for MSPs The platform's ability to support MSPs managing from a single client to hundreds offers room for growth and upselling, especially as MSPs expand their client base and seek efficient, scalable IAM solutions.

Cost-effective Solutions ZeroTek’s model of offering enterprise-grade IAM as flexible monthly services enables MSPs to adopt advanced security features without high upfront costs, presenting a sales opportunity for cost-conscious SMB clients.

Integration Readiness With seamless integration with Okta and supporting tech stacks like Shopify and ZoomInfo, ZeroTek is positioned to appeal to MSPs and clients already invested in these ecosystems, facilitating cross-sell and upsell opportunities.

Growth Potential Targeting a segment with a revenue range of up to 10 million USD, ZeroTek’s platform presents an attractive proposition for SMB-focused MSPs looking to enhance their security offerings and scale their service portfolio.