Expansion Potential Zia Park Casino operates with a diverse entertainment offering including casino gaming, dining, and live racing, indicating opportunities for cross-promotional packages and bundled entertainment experiences to attract a broader customer base.

Customer Loyalty Engagement The use of the Marquee Rewards® program presents an avenue for loyalty program integrations, data analytics, and personalized marketing solutions to enhance customer retention and increase patron spend.

Digital Marketing Opportunities With their existing tech stack including Google Analytics and social media advertising, there is potential to expand digital marketing efforts through targeted advertising, campaign optimization, and data-driven customer insights.

Operational Support Given the recent staffing reductions due to pandemic impacts, there is a chance to offer operational solutions, technology upgrades, or staff training services to improve efficiency and support recovery efforts.

Market Differentiation As part of Penn National Gaming, Zia Park can benefit from joint marketing initiatives, industry best practices, and innovative gaming technology solutions to strengthen its competitive positioning in the regional entertainment market.