Market Presence Zig operates in the live entertainment space across more than 10 countries and supports over 20K events, signaling a broad market footprint and potential for scalable cross-border solutions to reach more venues and promoters.

Financial Growth With recent $25M in Series B extension funding led by Kaszek and reported revenue in the $25M–$50M range, Zig presents a compelling account for upsell opportunities around advanced analytics, CRM, and backoffice capabilities to monetize growing activity.

Technology Stack Current tech investments include Power BI, Google Tag Manager, n8n, crypto-js and BI/CRM tooling, indicating openness to integrations and data-driven enhancements; ideal entry points for selling enhanced analytics, dashboards, and automated workflows.

Key Partnerships Top-tier clients such as Tomorrowland, Lollapalooza, Rock in Rio, Primavera Sound and major stadiums imply a proven capability to serve large, prestige events; opportunities exist to expand premium feature sets, loyalty programs, and enterprise-grade access control solutions.

Product Scope A 360º solution encompassing cashless and hybrid payments, access control, BI, CRM and backoffice suggests cross-sell potential across adjacent event tech needs, including integration with payment providers, security hardware, and data analytics platforms.