Strong Local Presence With over 2,000 local Michigan customers and serving southeastern Michigan, Ziller Electric has a well-established regional customer base that presents ongoing sales opportunities for Generac power systems and related services.

Expanding Product Line The launch of the new Generac Generator line in September 2016 indicates active product expansion, offering prospects to cross-sell or upsell to existing customers upgrading or expanding their backup power solutions.

Ecommerce Engagement Operating an online store at zillerelectric.com and utilizing platforms like Google Analytics suggests a strategic focus on digital sales channels, which can be leveraged for targeted marketing and lead generation efforts.

Focused Brand Representation As one of the largest Generac dealers nationwide, Ziller Electric's exclusive representation creates an opportunity to develop specialized sales strategies targeting core customers interested in Generac products and services.

Technological Integration The company’s use of various tech tools such as MySQL, Bootstrap, and customer forums indicates a tech-savvy approach, which can facilitate personalized outreach and online engagement to boost sales activities.