Zinfandel Advocates & Producers Email Format
Beverage ManufacturingCalifornia, United States2-10 Employees
Zinfandel Advocates & Producers (ZAP) is a not-for-profit industry organization focused on the study, celebration, and preservation of Zinfandel, a wine grape with deep American historical associations. Through its activities, ZAP connects winegrowers, winemakers, and enthusiasts to educate the public about Zinfandel’s place in American history and culture, and to support education and research into the grape’s history, genetics, and propagation. The group operates as a national network of producer members and advocates, aiming to elevate Zinfandel’s recognition and status within the wine world. Based in Rough and Ready, California, ZAP is a small organization that has historically fostered a community around the distinctive flavors of Zinfandel and its American storytelling. In recent years, the association has launched initiatives such as Zinfandel Live and the California Zinfandel Trail, reflecting its role in expanding public engagement with the varietal while maintaining its educational mission.