Expanding Customer Base Zip KC offers a range of adventure activities including zip lining, haunted hikes, and team-building experiences, providing multiple opportunities to target diverse customer segments such as families, corporate groups, and sports teams for cross-promotional packages.

Seasonal Promotions Recent initiatives like the Father's Day promo demonstrate effective promotional strategies that can be leveraged to boost bookings and attract repeat customers, suggesting a potential for developing tailored seasonal campaigns.

Digital Engagement With a strong online presence supported by modern tech tools like Mixpanel and social media integrations, Zip KC is well-positioned to increase its digital marketing efforts to attract adventure seekers and expand its customer outreach.

Growth Potential Operating with annual revenues between 1M and 10M and offering high-cost packages, Zip KC presents opportunities to upsell premium experiences and group packages targeting larger parties or corporate clients seeking team-building activities.

Strategic Partnerships The company's focus on adventure-based activities and corporate team-building indicates potential for partnerships with local businesses, tourism boards, and event organizers to optimize visibility and expand its market footprint.