Brand Loyalty and Recognition Zippo's longstanding legacy of over 85 years and its recognition as a global leader in windproof lighters present a significant opportunity to leverage brand loyalty in marketing campaigns, licensing deals, and merchandise collaborations.

Diverse Product Portfolio The company's expansion beyond traditional lighters into outdoor products, apparel, and customized items opens avenues for cross-selling and bundled offerings to existing customers and new market segments.

International Presence With distribution in over 160 countries and subsidiaries across Europe and Asia, Zippo has a wide geographical reach that supports targeted expansion efforts and localized marketing strategies for emerging markets.

Innovative Collaborations Recent partnerships, including with Seltzer Licensing Group, The Dart Co, and Lowell Farms, indicate a strong interest in licensed and co-branded products, presenting opportunities for new licensing agreements and special edition lines.

Digital Engagement and Campaigns Active use of digital marketing channels and recent campaigns like the Valentine's Day promotion demonstrate potential to enhance online sales through targeted advertising, influencer collaborations, and digital product launches tailored to consumer insights.