Growing Retail Partnerships Zitcha has recently partnered with major retail brands such as Priceline Pharmacy, Cotswold Outdoor Group, and Frasers Group, indicating a strong market demand for unified retail media solutions. This opens opportunities to target similar retailers looking to expand or enhance their media networks.

Global Expansion Focus The appointment of Tony Karp as Group COO and the company's active growth in the Asia-Pacific region suggest an aggressive expansion strategy. Sales efforts could focus on international retailers and brands seeking scalable, integrated advertising platforms.

Innovative Data Use With the appointment of a Head of Data and AI, Zitcha emphasizes leveraging customer insights for personalized advertising. There is potential to upsell advanced analytics and AI-driven targeting solutions to retail clients aiming for more effective marketing campaigns.

Financing and Revenue Receiving $10 million in funding with revenue estimates between $10 million and $25 million indicates the company is in a growth phase with significant investment. This environment is conducive to selling premium features, customization, and ongoing support packages.

Technology Stack & Integration Utilization of advanced technologies like AWS, Metabase, and modern frameworks positions Zitcha as a tech-forward platform. Opportunities exist to cross-sell complementary tools or integrations that enhance retailer media networks and reporting capabilities.