New store expansion Zivame is actively expanding its retail footprint with multiple franchise openings across India, including recent launches in Jabalpur and Madurai, signaling growing demand and opportunities to cross-sell and upsell across regions.

Omnichannel growth With 100+ exclusive stores and a presence in 1000+ partner stores, there is a strong omnichannel base to promote coordinated campaigns, loyalty programs, and parallel online-offline promotions to increase basket size.

Product category breadth Beyond intimate wear, Zivame is expanding into active wear, sleep wear, cosmetics and jewelry, creating opportunities to introduce bundled sets, seasonal collections, and private-label partnerships.

Leadership & momentum Recent leadership changes and promotions indicate strategic focus and velocity in execution, presenting a window to pitch scalable partnerships, enterprise solutions, and target account initiatives for growth.

Brand health & campaigns Active campaigns around breast cancer awareness and high-profile events like Grand Lingerie Festival offer avenues for co-branded marketing collaborations, sponsorships, and data-driven guest experiences to drive engagement and sales.