Strategic fit Position Zodeq as a growth partner for mid-market businesses in need of invoice financing and back office support, emphasizing their Praetura Group backing and sector specialization to open conversations with recruitment firms and tech-enabled startups seeking scalable cash flow solutions.

Recruitment niche Leverage Zodeq's proven focus on invoice financing for the recruitment sector and recent campaigns targeting tech recruiters to pursue partnerships with staffing agencies, RPOs, and high-growth tech firms with predictable invoicing cycles.

Cross-sell potential Highlight opportunities to bundle back office support services with financing for clients using zodeq’s end-to-end solutions, offering bundled pricing or credits for customers moving from competitors.

Growth signals Capitalise on leadership hires and campaign launches (sales director appointment and Do It Your Way initiative) as proof points of expansion and investment in scale, using these to initiate outreach to potential clients seeking modern, relationship-based financing and support.

Digital readiness Target tech-enabled businesses that value online presence and efficiency, aligning with Zodeq’s tech-focused campaigns and web optimization tools to propose digital-first financing and streamlined back office integration.