Insights

Growing Market Presence Zoup! Specialty Products has established a strong national footprint, with their products now available in over 15,000 grocery stores across the United States. This widespread distribution indicates significant sales opportunities for expanding product line offerings and increasing shelf space.

Premium Product Appeal The company's focus on high-quality, shelf-stable broths and soups packaged in glass jars positions it as a premium brand. This opens potential for targeted marketing and partnerships with upscale retail chains or gourmet food providers seeking premium products.

Industry Growth Trends As a top-ranked broth brand and a rapidly growing private company featured on the Inc. 5000 list since 2019, Zoup! demonstrates strong momentum within the healthy, convenience food industry—an attractive sector for investment, co-branding, and strategic alliances.

Tech-Enabled Expansion Utilizing advanced digital tools such as AWS, WordPress, and data analytics frameworks, Zoup! is positioned to leverage e-commerce opportunities and enhance digital marketing efforts, creating avenues for sales growth through online channels and direct-to-consumer initiatives.

Revenue Potential With revenues estimated between $10 million and $25 million and a lean team of fewer than 50 employees, there exists considerable scope for sales growth through product line extensions, retail partnerships, and innovation in new food categories aligned with consumer health trends.

Similar companies to Zoup! Specialty Products

Zoup! Specialty Products Tech Stack

Zoup! Specialty Products uses 8 technology products and services including C3.js, Amazon Web Services, WordPress, and more. Explore Zoup! Specialty Products's tech stack below.

  • C3.js
    Charting
  • Amazon Web Services
    Cloud Hosting
  • WordPress
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • Swiper
    Javascript Libraries
  • Google Tag Manager
    Tag Management
  • Pinterest
    Visual And User Generated Content Marketing
  • Contact Form 7
    Web Platform Extensions

Media & News

Zoup! Specialty Products's Email Address Formats

Zoup! Specialty Products uses at least 1 format(s):
Zoup! Specialty Products Email FormatsExamplePercentage
FirstL@zoupbroth.comJohnD@zoupbroth.com
29%
First@zoupbroth.comJohn@zoupbroth.com
21%
FirstL@zoupbroth.comJohnD@zoupbroth.com
29%
First@zoupbroth.comJohn@zoupbroth.com
21%

Frequently Asked Questions

Where is Zoup! Specialty Products's headquarters located?

Minus sign iconPlus sign icon
Zoup! Specialty Products's main headquarters is located at 30600 Northwestern Highway 403 Farmington Hills, Michigan United States. The company has employees across 2 continents, including North AmericaAsia.

What is Zoup! Specialty Products's official website and social media links?

Minus sign iconPlus sign icon
Zoup! Specialty Products's official website is zoupbroth.com and has social profiles on LinkedIn.

What is Zoup! Specialty Products's NAICS code?

Minus sign iconPlus sign icon
Zoup! Specialty Products's NAICS code is 31-33 - Manufacturing.

How many employees does Zoup! Specialty Products have currently?

Minus sign iconPlus sign icon
As of March 2026, Zoup! Specialty Products has approximately 14 employees across 2 continents, including North AmericaAsia. Key team members include Coo: B. B.Founder & Ceo: E. E.Partner: R. S.. Explore Zoup! Specialty Products's employee directory with LeadIQ.

What industry does Zoup! Specialty Products belong to?

Minus sign iconPlus sign icon
Zoup! Specialty Products operates in the Manufacturing industry.

What technology does Zoup! Specialty Products use?

Minus sign iconPlus sign icon
Zoup! Specialty Products's tech stack includes C3.jsAmazon Web ServicesWordPressJSON-LDSwiperGoogle Tag ManagerPinterestContact Form 7.

What is Zoup! Specialty Products's email format?

Minus sign iconPlus sign icon
Zoup! Specialty Products's email format typically follows the pattern of FirstL@zoupbroth.com. Find more Zoup! Specialty Products email formats with LeadIQ.

When was Zoup! Specialty Products founded?

Minus sign iconPlus sign icon
Zoup! Specialty Products was founded in 2014.

Zoup! Specialty Products

ManufacturingMichigan, United States11-50 Employees

Zoup! is a dynamic broth and soup-centric company born from its legacy fast-casual restaurants across the northern U.S. and Canada. After serving customers face-to-face for over 20 years, the passionate team leveraged its restaurant heritage to thoughtfully craft the first super-premium broth, packaged in glass jars and good enough to drink. With multiple broth line extensions, and the addition of Culinary Concentrate™ broth bases and high-quality, shelf-stable, glass-jar soups, Zoup! is today sold in 15,000+ grocery stores and ranks as one of the top broth brands nationally. The company has also been featured on the Inc. 5000 list of the fastest growing private companies in America since 2019. Visit ZoupBroth.com and follow @ZoupOfficial on Facebook, Instagram, TikTok, and Pinterest.

Section iconCompany Overview

Headquarters
30600 Northwestern Highway 403 Farmington Hills, Michigan United States
NAICS Code
31-33 - Manufacturing
Founded
2014
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Zoup! Specialty Products's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Zoup! Specialty Products's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.