Local specialty advantage Leverage Zupan’s family-owned local market positioning and focus on fresh, high-quality ingredients to position premium, locally sourced product bundles (produce, cheese, wine, prepared foods) for targeted promotions and loyalty programs.

Farm-to-Market expansion Capitalize on their ongoing Farm-to-Market beer collaborations and planned new beer launches to cross-promote with local breweries, seasonal assortments, and exclusive product drops that drive in-store traffic and beer-and-food pairings.

Community partnerships Explore co-branded community initiatives with Sunshine Division, Bloom Project, Urban Gleaners and neighborhood organizations to unlock joint marketing, charitable tie-ins, and elevated visibility among Portland-area shoppers.

Digital engagement Utilize their tech stack (WooCommerce, Klaviyo, Mailchimp, New Relic) to run targeted email and SMS campaigns for new product launches, exclusive tastings, and location-based promotions across three stores to boost footfall and online orders.

Strategic partnerships Identify potential supplier and event collaborations with local producers (meats, cheeses, wines, craft beverages) to expand exclusive offerings, in-store tastings, and seasonal bundles that differentiate Zupan’s from larger grocers.