Security upgrade Zyxel is actively expanding and upgrading network security offerings, signaling an opportunity to position enhanced security solutions for SMBs and MSPs alongside existing broadband deployments.

GenAI protection The May 2026 GenAI Protection launch highlights a market need for AI safety and governance; propose bundled AI-aware networking, secure cloud connectivity, and managed AI workload protection for service providers and their clients.

AI management Preview of Zyxel One, an AI-powered management concept, suggests demand for centralized visibility and simplified multi-technology network orchestration, ideal for MSPs seeking efficiency gains and reduced admin overhead.

Outdoor MSP focus Recent outdoor access point launches indicate a push toward outdoor networking; target MSPs and service providers expanding outdoor coverage with scalable, reliable wireless solutions.

Channel partnerships Active partner announcements (Snom, ProVu) show a channel-friendly strategy; engage through channel-friendly pricing, co-marketing, and integration support to accelerate MSP onboarding and cross-sell opportunities.