Market Expansion Potential As a provider of data-driven traffic solutions to car dealerships, large dealer groups, and OEMs across the United States and Canada, The Ross Companies are well-positioned to expand their reach within the automotive retail sector by offering integrated marketing and digital advertising services tailored to evolving dealer needs.

Technology Partnership Opportunities Rossmedia's recent partnership with V12 Data to enhance their digital and direct mail campaigns presents an opportunity to upsell advanced marketing technology integrations, data enrichment services, and analytics solutions to further optimize client campaigns and increase revenue.

Growth in Digital Capabilities With their emphasis on digital channel growth and a robust tech stack including Drupal Multisite and Google Maps, there is potential to offer additional digital marketing services such as targeted geolocation advertising, SEO, and personalized digital content for automotive clients.

Cross-Entity Synergies Operating four entities—Ross Media, Ross Direct, RMI Events, and Ross Hispanic—creates opportunities for cross-selling integrated marketing packages, multicultural outreach initiatives, and event-based campaigns aimed at diverse audiences within the automotive industry.

Customer Loyalty and Data Solutions Leveraging their strong focus on data-driven marketing, there is potential to develop customer loyalty programs, CRM enhancements, and data analytics services that help clients improve lead conversion rates and measure marketing ROI effectively.