Regional Focus Leverage Pengo wear parts and augers to target construction firms in the Midwest, starting with Laurens Iowa and expanding to nearby markets. Emphasize local availability of replacement parts and fast lead times to win contractors replacing worn components.

Recurring Parts Revenue Wear parts and augers generate repeat purchases. Propose maintenance plans, consumables subscriptions, and service agreements to convert one-off parts sales into recurring revenue streams with predictable cash flow.

Marketing Automation The company already uses Salesforce Marketing Cloud Account Engagement and LinkedIn, enabling targeted campaigns for attachments and wear parts. Recommend structured campaigns to build inbound inquiries and nurture contractor leads through the sales funnel, supported by analytics.

Partnerships and Channels Given small headcount, partner with regional distributors or equipment rental firms to extend reach beyond Laurens. Develop co marketing programs, dealer support, and flexible reseller terms to grow distribution of Pengo wear parts and augers.

Digital Ops Upgrade There is an opportunity to streamline procurement and quotes with an integrated inventory and order flow. Leverage existing tools like Excel and VB.NET for automation and consider modernizing systems to improve speed, accuracy, and parts availability visibility for customers.