Shopper-centric value Target design engagements that emphasize shopper insight to drive category-shaping experiences, positioning 10 Red Design as a partner for retailers seeking to elevate in-store and online shopping journeys.

SMB market fit With a small team and revenue under a million, pitch flexible, high-impact engagements and retainer-based collaborations that deliver outsized results for mid-market brands looking to differentiate through shopper behavior.

Tech-enabled agility Leverage their existing tech stack—Adobe Experience Cloud, WordPress, HubSpot, Azure, Smartsheet—to propose integrated CX/UX projects, marketing automation, and analytics-driven design sprints for faster time-to-value.

Expansion opportunities Offer scalable services that can grow with the client—from discovery and strategy to execution across retail and digital experiences—capitalizing on opportunities with small but ambitious brands aiming to compete with larger agencies.

Competitive positioning Position as a specialized, shopper-first boutique capable of orchestrating new category experiences, appealing to clients seeking bespoke, high-impact design that changes consumer behavior rather than just aesthetics.