Sterling Brands
Advertising ServicesNew York, United States51-200 Employees
Sterling Brands is a New York-based advertising services firm that focuses on consumer branding and packaging design. It aims to create living brands—brands that respond to people’s lives and contexts, connect with audiences, and motivate thought, feeling, and action. The firm emphasizes a deeply human-centric approach, grounding inspiration in real consumer behaviors, passions, and environments to deliver inclusive and effective brand solutions. Its client base includes consumer brands seeking authentic engagement and differentiation in crowded markets. The firm is based in New York and operates as a midsize agency. In 2019, Sterling Brands appointed Susan Cantor as CEO, and in 2015 Google partnered with the firm to study the impact of smartphones and online information on in-store shopping.