1000minds
Business Intelligence PlatformsOtago, New Zealand2-10 Employees
1000minds provides decision-support software that combines conjoint analysis with multi-criteria decision-making to uncover customer or stakeholder preferences and to support consistent, transparent decisions. Its platform relies on a patented PAPRIKA algorithm to facilitate conjoint analysis and multi-criteria decision-making, establishing auditable workflows. Conjoint surveys are designed to reveal what matters to people when choices involve trade-offs and to deliver interpretable results through reporting. The tools support a range of applications, including marketing research, healthcare, public policy, and staff surveys to gather diverse perspectives. In the broader business intelligence field, the company positions its products as a means to determine value for money and to prioritize options in financial, operational, and strategic decisions. Based in Ocean Grove in the Otago region of New Zealand, 1000minds operates as a small team.