100.7 The Bay Employee Directory
Broadcast Media Production and DistributionUnited States11-50 Employees
100.7 The Bay is a United States-based broadcast media producer and distributor anchored in Baltimore, Maryland, known for presenting rock classics to local audiences. It supports local businesses by promoting them through on-air, online, and onsite promotions designed to reach a carefully targeted audience. The target market comprises local businesses and events seeking paid media exposure within the Baltimore region. A 2023 Nielsen study notes the effectiveness of combining digital advertising with AM/FM radio, supporting a multi-channel approach. The company positions itself as a small to mid-sized operation within the U.S. broadcasting sector, emphasizing a local, audience-driven service model.