Strategic Education There is active collaboration with school districts such as Ballard in Iowa to study facilities planning and conduct community surveys, signaling opportunities to offer long-range facility Master Planning, renovation design, and stakeholder engagement services to K-12 districts.

Healthcare & Renewal The firm emphasizes designing spaces that support healing and patient well-being, suggesting potential to pitch healthcare interior and architectural projects that focus on patient experience optimization, facility modernization, and therapeutic design across medical campuses.

Industrial & Ops Recent collaboration with Housby Mack to develop a large 135,000-square-foot facility indicates capability and interest in end-to-end facility development for industrial or manufacturing clients, presenting upsell opportunities in site planning, structural engineering, and interior efficiency upgrades.

Value Driven Sales The emphasis on return on investment and long-term value beyond the bid points to a sales approach that resonates with owners seeking total lifecycle value, enabling proposals around post-occupancy performance, energy efficiency, and durable, scalable design solutions.

SMB Focus With a smaller firm size and revenue in the lower multi-millions, there is a strong market fit for mid-market clients in education, municipal, and commercial sectors, offering tailored, flexible engagement models and phased projects that align with budget constraints.