Human-first advantage Target exploration of 10k Humans as a partner for bespoke qualitative and quantitative market research solutions. Emphasize their human-centric approach and willingness to integrate with client teams, presenting opportunities for ongoing project collaborations and flexible staffing.

Scale on demand Position as a cost-effective extended team for mid-market and growing businesses seeking agile research support. Highlight their ability to fill roles big and small across projects, which can appeal to startups and expanding companies needing scalable research resources.

Tech-enabled insights Leverage their tech stack to offer data collection, analysis, and reporting efficiencies. Propose value through integrating Hotjar, Google Tag Manager, and AWS-based workflows to speed up insights delivery and improve data quality for clients with digital products.

SMB to mid-market fit With revenue in the 1-10M range and a lean team, target growing businesses and education technology players similar to peers in their segment. Use case fit messaging that emphasizes cost-effective research partnerships and faster time-to-insights.

Expansion potential Highlight opportunities to upsell end-to-end research programs, pilot programs for new markets, and continued collaboration with clients needing ongoing human-first research. Propose retainer-style engagements and phased projects to build long-term partnerships.