Growing Market Presence 11 Honoré has expanded its brand visibility through partnerships with notable retailers like Nordstrom and collaborations with luxury consignment platforms such as The RealReal, providing opportunities to cross-sell and upsell to an audience interested in premium, inclusive fashion.
Recent Acquisition Advantage Since being acquired by Dia & Co in 2022, 11 Honoré benefits from increased resources and market reach within the plus-size fashion industry, enabling tailored marketing campaigns and strategic alliances to attract a larger customer base.
Innovative Product Development The launch of in-house private labels and unique initiatives like SamaPass present opportunities to promote exclusive collections to customers seeking personalized and trendsetting plus-size designer fashion.
Focus on Accessibility Partnerships to encourage consignment shopping align with consumer trends toward sustainable and accessible luxury, opening sales channels to environmentally conscious shoppers and secondhand luxury buyers.
Niche Market Expertise With an emphasis on size-inclusivity and celebrating body diversity, 11 Honoré attracts a devoted customer segment that values specialty brands, representing a targeted market for premium marketing campaigns and premium product offerings.