Market Leader in Electrical Supplies 123elec is a leading online retailer specializing in electrical equipment for residential installations, offering a wide range of products from top brands. This positions the company as a one-stop solution provider for builders, electricians, and individual consumers looking for reliable and competitively priced electrical components.

Diverse Product Portfolio With a focus on continuously expanding its offerings, 123elec has diversified its catalog to include home automation solutions starting from 2017. This diversification presents sales opportunities for both existing customers looking to upgrade their properties and new clients seeking innovative electrical and smart home solutions.

Strong Online Presence and User Engagement 123elec leverages a robust tech stack including Google Analytics, Magento 2, and Trustpilot to maintain a strong online presence and gather customer feedback. This technological prowess not only drives more traffic and conversions but also provides valuable insights for targeted marketing campaigns to maximize sales potential.

Competitive Pricing Strategy By opting for a consistent pricing policy rather than sporadic discounts, 123elec ensures customers benefit from competitive prices throughout the year. This stability in pricing creates trust among buyers and encourages repeat purchases, making it an attractive proposition for budget-conscious consumers and businesses alike.

Revenue Benchmarking Against Industry Peers 123elec falls within the revenue range of $10M - $50M, similar to other industry players like Lightology, Bulbs.com, and Bellacor. Benchmarking against these comparable companies provides insights into market positioning and potential areas for growth and differentiation to capture a larger share of the market segment.