Insights

Loyal Customer Base Since 123elec maintains a consistent pricing strategy with year-round competitive prices, there is an opportunity to target loyal customers who seek reliable and cost-effective electrical supplies, especially professionals and DIY enthusiasts committed to quality and affordability.

Expanding Product Range The company’s ongoing expansion into smart home and domotic products since 2017 suggests a growing market segment that sales efforts can focus on, offering cross-selling opportunities to existing electrical customers seeking integrated home automation solutions.

Market Positioning Compared to similar companies with larger revenues but comparable employee counts, 123elec can position itself as a cost-effective pioneer in online electrical retail, appealing to budget-conscious professionals looking for certified, high-quality products.

Digital Engagement Utilizing advanced analytics and marketing tools like Google Analytics and Mailchimp indicates a strong digital focus; sales teams can leverage this data to identify high-intent prospects and personalize outreach for increased conversion.

Growth Opportunities Given the niche focus and European certification compliance, there is a significant opportunity to expand into new geographic markets or specialized professional segments by highlighting product quality, certification, and competitive pricing through targeted campaigns.

123elec Tech Stack

123elec uses 8 technology products and services including Google Analytics Enhanced eCommerce, oEmbed, Webpack, and more. Explore 123elec's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • oEmbed
    Dev Tools
  • Webpack
    Development
  • Mailchimp
    Email
  • Google Maps
    Maps
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • SiteOrigin Widgets Bundle
    Web Platform Extensions

Media & News

123elec's Email Address Formats

123elec uses at least 1 format(s):
123elec Email FormatsExamplePercentage
Last.First@123elec.comDoe.John@123elec.com
50%
First.Last@123elec.comJohn.Doe@123elec.com
17%
First_Last@123elec.comJohn_Doe@123elec.com
16%
FirstLast@123elec.comJohnDoe@123elec.com
17%

Frequently Asked Questions

Where is 123elec's headquarters located?

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123elec's main headquarters is located at rue Rémi Moïse, ZAC Montrambert Pigeot La Ricamarie, Loire 42150, FR. The company has employees across 1 continents, including Europe.

What is 123elec's official website and social media links?

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123elec's official website is 123elec.com and has social profiles on LinkedIn.

What is 123elec's NAICS code?

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123elec's NAICS code is 44-45 - Retail Trade.

How many employees does 123elec have currently?

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As of October 2025, 123elec has approximately 51 employees across 1 continents, including Europe. Key team members include Supervisory Board Member/ Administratrice Conseil De Surveillance: M. H. J.Responsable E-Commerce & Digital: Y. S.Directrice Administrative Et Financière: N. B.. Explore 123elec's employee directory with LeadIQ.

What industry does 123elec belong to?

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123elec operates in the Retail industry.

What technology does 123elec use?

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123elec's tech stack includes Google Analytics Enhanced eCommerceoEmbedWebpackMailchimpGoogle MapsGoogle Tag ManagerBootstrapSiteOrigin Widgets Bundle.

What is 123elec's email format?

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123elec's email format typically follows the pattern of Last.First@123elec.com. Find more 123elec email formats with LeadIQ.

When was 123elec founded?

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123elec was founded in 2009.
123elec

123elec

RetailFrance51-200 Employees

123elec est un site français, spécialiste de la vente en ligne de matériel électrique pour l'installation résidentielle à destination des professionnels du bâtiment, électriciens, et aussi des particuliers.
123elec propose entre autre, une gamme complète de disjoncteurs, interrupteurs différentiels, tableaux électriques, GTL (Gaines Techniques de Logement), coffrets de communication, appareillages électriques de grandes marques telles que Legrand, Siemens, Hager, Schneider, Wago au meilleur prix.
123elec analyse les prix du marché en permanence afin de proposer le meilleur rapport solution/qualité/prix. Tous les produits présents sur 123elec.com respectent les exigences des normes européennes en vigueur et sont certifiés par les fabricants.
Plutôt que d'appliquer des remises ponctuelles ou de réaliser des promotions aléatoires, nous avons opté pour une politique de prix contenus toute l’année. 
C'est aussi la garantie pour vous de pouvoir vous rééquiper au meilleur prix.
Créé en 2009, 123elec possède un catalogue axé principalement sur les installations électriques domestiques. Le site est aujourd’hui devenu une référence dans la vente en ligne de matériel électrique. 123elec enrichie son offre en permanence, proposant depuis 2017, une partie domotique, afin de répondre aux nouveaux besoins.
C’est dans cette logique qu’123elec investit dans ses femmes et ses hommes afin de répondre toujours mieux à ses clients.

Section iconCompany Overview

Headquarters
rue Rémi Moïse, ZAC Montrambert Pigeot La Ricamarie, Loire 42150, FR
NAICS Code
44-45 - Retail Trade
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    123elec's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    123elec's revenue is estimated to be in the range of $1M

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