Digital leadership Lamps Plus is actively expanding digital leadership with a new Chief Digital Officer as of October 2024, signaling a strategic push to enhance e-commerce capabilities, data-driven marketing, and online customer experience to grow online and omnichannel sales.

Ecommerce strength Strong e-commerce presence alongside 36+ physical stores offers a blended retail model. This presents cross-channel sales opportunities through store pickup, showrooming, and unified promotions that leverage online catalogs and in-store experiences.

Design partnerships Publicized partnerships and a dedicated Lamps Plus Pros program indicate appetite for designer, contractor, and hospitality channel sales. This creates upsell opportunities for trade customers and contract lighting projects for hotels, restaurants, and commercial spaces.

Hospitality focus Lamps Plus Hospitality division targets contract lighting for hotels, resorts, and restaurants, suggesting a high-value B2B segment with longer sales cycles and larger order sizes ripe for enterprise deals, repeat business, and project-based procurement.

Community and campaigns Past collaborations with St. Jude and UGC/creative campaigns demonstrate brand affinity and social proof. Leverage cause-related marketing, customer creators, and influencer-style content to broaden reach in décor and lighting categories and drive new customer acquisition.