Trade Partnerships Lamps Plus Pros provides trade pricing and dedicated support for interior designers, builders, contractors and architects, positioning the brand for expanded B2B sales and larger contract opportunities. Leverage leadership focus on digital channels and ongoing hospitality and design projects to target Western U.S. design firms and project teams.

Hospitality Growth Lamps Plus Hospitality serves hotel, resort, and restaurant lighting projects with contracted solutions. Opportunities exist to grow contract sales through bundled turnkey packages, energy-efficient lighting, and ongoing project management for hospitality properties nationwide, not just in the current footprint.

Digital Merchandising The company employs analytics and commerce tools (Looker, Tableau, Adobe, Shopify, Google Analytics) and has added senior marketing and digital leadership. This enables opportunities to offer analytics-driven merchandising, personalized product recommendations, and enhanced digital marketing services to boost online and in-store conversions for B2B and B2C buyers.

CSR Partnerships Past CSR initiatives with St. Jude demonstrate a track record for cause marketing. Explore co-branded product lines or charitable promotions that align with Lamps Plus's customer segments, enhancing brand affinity and differentiating from competitors.

Content Engagement Initiatives like Inspire Me and user-generated content campaigns show appetite for design-driven engagement. There is potential to expand content marketing, influencer collaborations, and interactive design inspiration assets to attract designers, contractors, and end customers, driving traffic and conversion.