Local Community Engagement As a key ABC affiliate in Grand Rapids serving the West Michigan community, 13 ON YOUR SIDE offers ample opportunities for localized advertising campaigns that can target regional audiences with tailored messaging.

Digital Advertising Expansion With a strong focus on multi-platform distribution including television, digital, and OTT through TEGNA's solutions, there is significant potential to develop integrated ad campaigns that reach consumers across various digital environments.

Growth in Small to Medium Businesses Serving a regional market with medium-sized employment and revenue, 13 ON YOUR SIDE is well-positioned to tailor advertising packages for local businesses seeking to increase brand awareness and customer engagement.

Data-Driven Marketing Opportunities Leveraging TEGNA’s innovative marketing solutions and audience analytics, sales teams can offer targeted advertising options that improve campaign ROI for clients looking to optimize their media spend.

Media Network Collaboration As part of TEGNA’s large network owning multiple top affiliates and multicast networks, there are cross-promotional opportunities to expand client reach and create bundled advertising solutions across various platforms and markets.