Growing Market Presence With recent collaborations such as the partnership with Truck Hero and the launch of new lightweight utility pants, 1620 Workwear is expanding its product offerings and market reach within the workwear and off-road apparel segments, presenting opportunities to target niche customer bases seeking durable and functional work clothing.

Made in USA Appeal The company emphasizes all products are manufactured in the USA, which appeals to American consumers prioritizing domestic products, providing a competitive advantage in marketing campaigns aimed at patriotic and quality-conscious buyers.

Mid-Size Revenue Potential Generating between $1 million and $10 million in revenue with a lean team of 11-50 employees indicates significant growth potential for distributed sales channels and wholesale partnerships aimed at expanding market penetration for their innovative workwear.

Innovation Focus By leveraging advanced fabrics, patterns, and technical features such as lightweight NYCO material, 1620 Workwear targets professionals seeking high-performance apparel, offering opportunities for B2B sales to construction firms, trades, and industrial companies.

Digital Engagement Utilizing a diverse tech stack including Bing Ads, social media platforms like Twitter and LinkedIn, and targeted online campaigns, the company is positioned to boost brand visibility and generate digital leads, making it easier for sales teams to connect with potential customers in the online space.