Flexible workspace niche As the first coworking space in Virginia Beach with a small team (2-10 employees) and diverse member mix from freelancers to remote corporate staff, there is a clear opportunity to upsell membership plans, event space, and enterprise-friendly packages to attract larger teams seeking localized coworking solutions.

Boutique and local focus Located in the ViBe District and currently furnishing to support the community, 1701 can leverage local partnerships, hospitality-style services, and community events to differentiate from larger providers and create cross-sell opportunities with nearby businesses and accommodations.

Tech stack compatibility With existing usage of Shopify, WooCommerce, Stripe, Google Ads, AWS, and WordPress, there is room to pitch integrated marketing, e-commerce-enabled member services, payroll or invoicing enhancements, and data-driven marketing packages to optimize growth.

Growth and funding signals Revenue is in the one-to-multi-million range, signaling potential for scalable solutions such as enterprise-grade booking, larger event capabilities, and premium amenities. This suggests opportunities for sales conversations around corporate memberships, long-term contracts, and added-service capabilities.

Competitive positioning As a smaller operator compared to major coworking chains, 1701 may benefit from partnerships and referral programs with similar firms or hospitality providers, enabling bundled services and shared marketing efforts to expand footprint in regional markets.