Data-Driven Approach 180byTwo leverages advanced data analytics and technology to deliver targeted audience solutions, making it an ideal partner for brands seeking to enhance their B2B marketing precision and ROI.

Strategic Partnerships The company's collaborations with industry leaders like LinkedIn, Oracle, Marketo, and DemystData position it as a versatile partner capable of integrating multiple platforms and data sources for comprehensive marketing campaigns.

Recent Acquisition Momentum Having been acquired by MeritDirect and then Anteriad, 180byTwo is part of a larger ecosystem focused on performance marketing and audience solutions, offering potential cross-selling opportunities within these networks.

Market Focus Specializing in B2B and Account-Based Marketing solutions, 180byTwo serves a niche that is often underpenetrated, presenting opportunities to target enterprise clients seeking sophisticated audience segmentation.

Technology Integration Utilizing tools like Google Analytics, Google Tag Manager, and Facebook integrations, the company can appeal to clients looking to enhance their digital marketing measurement and multi-channel campaign capabilities.