Acquisitioned by Anteriad 180byTwo is now Anteriad, indicating a strategic shift and potential alignment with Anteriad’s broader data and ABM capabilities. This suggests opportunities to leverage existing enterprise relationships and cross-sell integrated solutions.

ABM and Data Depth Specializes in data-driven audience solutions and ABM using advanced analytics and data partnerships. This positions them as a partner for mid-market to enterprise clients seeking precise targeting, enabling sales to companies prioritizing ABM and data quality.

Strategic Partnerships Active collaborations with LinkedIn, DemystData, Marketo, Oracle Data Cloud, Pubmatic, Lotame, and Merritt Group highlight a networked tech stack. This presents opportunities to co-sell with platforms and agencies and to offer integrated data and activation capabilities.

Growth and Funding Signals Revenue in the low annual range and a history of acquisition by MeritDirect and Anteriad imply a growth-friendly environment and potential budget for expanding data-driven marketing initiatives and ABM programs.

Tailored B2B Focus Emphasizes B2B and ABM solutions, with a lean team footprint. This suggests a fit for pricing and packaging that scales for SMB to mid-market while offering high-touch, consultative engagement models to drive adoption.