Market Positioning 192.com operates in the UK-based information services sector, providing comprehensive data on people, businesses, and locations, positioning it as a valuable resource for organizations needing localized data analytics and targeted marketing solutions.

Growth Potential With an estimated revenue range up to 10 million USD and a small team of 11 to 50 employees, there is significant potential to scale operations through strategic investments in technology and expanding service offerings.

Technology Stack Utilizing advanced tools like Google Cloud, Cloudflare, and Microsoft Clarity indicates a focus on secure, scalable, and user-friendly digital services, which can be attractive to clients seeking reliable data infrastructure solutions.

Competitive Landscape Positioned alongside competitors such as PeekYou and Whitepages, which have comparable or larger revenues and employee counts, presents opportunities for differentiation through enhanced data accuracy, user experience, or expanded data sources.

Sales Opportunities Targeting UK-based businesses and government agencies that require comprehensive local data can open avenues for upselling and strategic partnerships, especially by emphasizing the company's focus on official data sources and robust technology stack.