First-party monetization 1plusX focuses on empowering publishers to monetize their first-party assets and optimize advertiser performance, presenting a clear selling point to agencies and publishers looking to leverage privacy-conscious data solutions.

Global expansion With operations in Europe, Asia, and the US and recent office expansions into Asia, there is a narrative for cross-region enterprise deals, channel partnerships, and multinational publishers seeking consistent DMP and data clean room capabilities.

Privacy and trust Emphasize the company’s foundation on collaboration, privacy, and transparency to address brands’ and publishers’ compliance needs amid stricter data regulations, opening doors with regulated industries and privacy-minded advertisers.

Strategic partnerships Existing collaborations with Axel Springer, Italiaonline, Ad Alliance, Choueiri Group, and TripleLift position 1plusX as a strategic data-enabled platform; target similar large publishers, media groups, and ad tech ecosystems seeking integrated DMP and clean-room solutions.

Growth through US market Recent leadership hire for the US market and North American expansion signal an opportunity to pursue enterprise deals with US-based publishers and advertisers seeking robust data-driven performance across TV and digital channels.