Global Expansion Target mid to large publishers and advertisers in the United States and Asia, with a special emphasis on Japan, building on 1plusX recent expansion and the TripleLift integration. Position the offering as a privacy safe real time data management and data clean room that enhances first party data monetization and cross channel campaigns.

Monetization Opportunity Promote first party data monetization for publishers through data clean room and audience segmentation, and offer advertisers improved targeting and performance via lookalike audiences and real time activation. Use credibility from clients such as Axel Springer, Le Figaro, South China Morning Post, and Tegna to open discussions with enterprise customers.

Strategic Partnerships Leverage existing partnerships with Ad Alliance, Italiaonline, and Choueiri Group to enable co selling and cross referrals, proposing bundled solutions that combine 1plusX data management capabilities with TripleLift publisher tools to accelerate pipeline growth.

CTV Growth Highlight the convergence of real time data management and CTV solutions to meet the shift of ad budgets toward connected TV and cross device campaigns, offering measurement and activation features that improve campaign ROI for advertisers.

Privacy Leadership Differentiate by emphasizing privacy, trust and transparency as core values, appealing to brands and publishers with strict compliance requirements and a preference for responsible data platforms.