Strategic Expansion 1st Century Bank has recently expanded its offices into high-potential markets like Santa Barbara and San Diego, indicating a focus on growth and market penetration. This presents an opportunity for sales professionals to target these new locations with tailored banking solutions.

Talent Acquisition With recent hires from a key competitor, 1st Century Bank is bolstering its workforce with experienced individuals from First Republic Bank. Leveraging the expertise of these new team members can aid in penetrating new client segments and driving business development.

Personalized Service 1st Century Bank prides itself on delivering unparalleled client service and experienced guidance. Sales professionals can leverage this commitment to differentiate the bank in a competitive market, emphasizing personalized solutions tailored to each client's specific needs.

Financial Stability Although specific funding details are not disclosed, being a division of MidFirst Bank, the largest privately owned bank in the U.S., indicates a strong financial backing. This stability can be highlighted by sales teams to instill confidence in clients seeking a reliable banking partner.

Geographic Expansion 1st Century Bank's widespread expansion within California positions it as a key player in the region's financial services sector. Sales teams can capitalize on this geographical reach by offering localized solutions and building relationships with a diverse client base across different cities.