Local Market Focus As a locally owned and operated company with over 25 years of mortgage experience in Idaho, 1st Choice Mortgage Company has strong community ties and understands regional market nuances, presenting opportunities for targeted regional marketing and partnership efforts.

Diverse Loan Offerings Offering a broad range of mortgage products including Conventional, VA, FHA, Rural Development, Reverse Mortgage, and Idaho Housing Loans, the company is well-positioned to serve a wide array of customer needs, enabling cross-selling of specialized loan products.

Mid-Range Revenue With an estimated revenue between 1 million and 10 million dollars and a small team of 2-10 employees, there is potential for scalable growth and technology adoption to increase operational efficiency and expand market share within regional and niche segments.

Modern Web Infrastructure Utilizing advanced web technologies such as Cloudflare, Bootstrap, and jQuery indicates a focus on a user-friendly online presence, which can be leveraged to enhance digital marketing efforts, improve lead generation, and streamline customer engagement.

Competitive Landscape Competing with large-scale mortgage lenders like Rocket Mortgage and Quicken Loans suggests an opportunity to differentiate through personalized service, local expertise, and niche product offerings, appealing to community-focused and regional borrowers.