Direct Insurance Model 1st Guard's unique approach of selling physical damage and non-trucking liability insurance directly to lease operators without commissions creates an opportunity to promote specialized, cost-effective insurance solutions tailored to fleet operators seeking savings and transparency.

Market Recognition Being recognized as a top choice for commercial truck insurance by insurify.com positions 1st Guard as a reputable provider, making it easier to target potential clients who value trusted and highly-rated insurance providers in the trucking industry.

Growth Potential With an estimated revenue range of $25 million to $50 million and a focus on niche truck insurance, there is significant growth opportunity in expanding sales efforts towards small to medium fleet operators and independent owner-operators looking for better rates.

Technology Usage Utilizing advanced web security and cloud technologies such as Cloudflare, HSTS, and fraud blockers indicates a strong online presence, providing opportunities to leverage digital marketing and online onboarding strategies for reaching a broader customer base.

Targeted Customer Base The company’s focus on lease operators with clean MVR records suggests an ideal segment for upselling premium insurance packages or customized policies, creating opportunities for cross-selling and tailoring insurance solutions to high-quality, safe-driving clients.